Mass High Tech

By Efrain Viscarolasaga
Feb 15, 2008

One local mobile social-networking company, however, is not looking at advertising as a main source of revenue. Weston's Proxpro Inc. has developed two mobile social-networking applications aimed at business users rather than consumers. While the company's applications most likely will be targeted to consumers at some point, founder and CEO Julian Bourne said selling to corporations makes more sense for an early-stage company and eliminates the need for advertising to generate sales.

"A B-to-B sale is easier, and cheaper, than a million B-to-C sales," he said.