About us

Larry Weber (born July 7, 1955) is an American entrepreneur and globally known expert in public relations and marketing services. He is founder and chairman of W2 Group, a next-generation marketing services ecosystem organized to help chief marketing officers in their new role as builders of communities and content aggregators.[1]  W2 Group includes Digital Influence Group, a leader in social media marketing, and Racepoint Group, a global public relations agency with digital expertise. In 2001 Weber founded Weber Shandwick, one of the largest public relations agencies in the world. He also co-founded the Massachusetts Innovation & Technology Exchange(MITX), the largest interactive advocacy organization in the world. Weber is Chair of the MITX Board of Directors and serves on the Executive Committee of the Council on Competitiveness, a non-governmental organization working to ensure U.S. economic prosperity. Weber is the author of three books on marketing – The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies (2002), Marketing to the Social Web:How Digital Customer Communities Build Your Business (1st ed. 2007, 2nd ed. 2009), and Sticks & Stones: How Digital Business Reputations are Built Over Time and Lost in a Click (2009).